Meet our members: First Cut

Founded 60 years ago in 1956, First Cut Pty Ltd is a leading manufacturer and distributor of capital equipment, cutting consumables and precision measuring tools to the metal, timber, textile, meat, DIY, paper and plastic industries.

With a head office in Johannesburg, a manufacturing facility in Cape Town and branches in Durban and Port Elizabeth, they currently employ 240 people. Local entrepreneur, John Poole, founded the company – known then as Alexander and Poole – when he negotiated the distribution rights in South Africa of the Starrett range of products.

Today, First Cut has successfully transitioned from what was originally a family business into a thriving corporate entity with a substantial customer and supplier base in consumables and capital equipment; as well as extensive manufacturing facilities. 

While First Cut may be 60 years old, they still maintain a vigorous and innovative approach to business, while retaining stringent ethics and strategic decision-making. They are constantly developing new cutting solutions, or sourcing state-of-the-art capital equipment from their principals, in order to meet their customer’s requirements. All equipment is supported by factory-trained technical engineers and a robust service and maintenance protocol.

The success and sustainability of the company is also due to their many long-term customer and supplier relationships – based on First Cut’s commitment to honesty and transparency at all times.

Quality is the foundation of the business, reflected in their ISO-9001(2008) certification and compliance with the relevant SHEQ standards. As a 60 year old South African company, First Cut is proud of their ongoing contribution to the local engineering sector. 

Steve Van Wyk
+27 11 614 1112